Dead Pretty

Willow created the campaign imagery for the launch of Dead Pretty's first vegan bag collection, made from Piñatex rather than cow skin, which was used previously.

Learn more about Willow's consultation that helped them get there.

Creative director:
Emma Håkansson
Noah Hannibal
Emma Håkansson
Emma Håkansson
Photo editor:
Emma Håkansson and Noah Hannibal

Why Willow loves Dead Pretty?

Dead Pretty switched over from cow skin to Piñatex, a sustainable vegan material.

Dead Pretty locally and fairly makes their products in Sydney.

Dead Pretty uses deadstock materials like cotton for some of their bag lining, and for scrunchies.