Dead Pretty

Sydney based label Dead Prettyknown for their simultaneously classic, strong and playful aesthetic, has been curating beautiful boutique labels and producing their own goods for some time now.

Having previously made their own collection of leather goods, Dead Pretty knows the future isn’t dead: it’s sustainable and it’s kind. That’s why the brand has removed all leather goods from their store, now releasing the first of their vegan products.

Following consultation with Willow Creative Co, Dead Pretty chose to transition to Piñatex, which allows them to support rural pineapple farmers, keep animals safe and protect the planet, for their new collection.

Shot at Liberation Sanctuary, this Willow production celebrates sustainable, animal free fashion goods.

Read more about the transition below.