Four Paws: Wear it Kind

Imagery of rescued animals and and doting, stylish models wearing animal-free, ethically made clothing were used across Four Paw's international Wear it Kind website and social media. 

Creative director:
Emma HÃ¥kansson
Jackson Loria
Kushi Bisto, Tanya Bunter, Aamer Fez Ahmed, Daphne Fraser
Make up artist:
Laurie Baldwin
Jenna Flood

Four Paws is a leading animal welfare organisation that spans twelve countries. Their Wear it Kind campaign promotes animal-friendly, ethical and sustainable fashion. As well as promoting innovative, animal-free materials, Wear it Kind hosts a Fur Free Retailers program, campaigns for the end of the fur industry, to ban mulesing, and more.

Scroll down to see the beautiful imagery...