Okay Pretty
Willow created imagery for Okay Pretty's social media and blog
Creative director:
Emma HÃ¥kansson
Photographer:
Ren Pidgeon
Model:
Emma HÃ¥kansson
Why Willow loves Okay Pretty?
Okay Pretty creates swimwear from cean waste, which is turned into 100% virgin quality material, by Econyl. Econyl materials can be regenerated over and over without quality loss, and are woven in Italy
Net-Works helps to source some of this ocean waste for Econyl and Okay Pretty, through their initiative that empowers coastal communities to collect and sell discarded fishing nets
Okay Pretty swimwear is made ethically in a small scale family run factory in China, that works only with small boutiques