Okay Pretty

Willow created imagery for Okay Pretty's social media and blog

Creative director:
Emma HÃ¥kansson
Ren Pidgeon
Emma HÃ¥kansson

Why Willow loves Okay Pretty

Okay Pretty creates swimwear from cean waste, which is turned into 100% virgin quality material, by Econyl. Econyl materials can be regenerated over and over without quality loss, and are woven in Italy

Net-Works helps to source some of this ocean waste for Econyl and Okay Pretty, through their initiative that empowers coastal communities to collect and sell discarded fishing nets

Okay Pretty swimwear is made ethically in a small scale family run factory in China, that works only with small boutiques